The iAMDigital Fund has been established to provide investment and support to businesses that use creative industry technologies to increase digital engagement, at scale. These companies may wish to improve the digital skills or digital participation of those they support. This can be achieved directly through the running of their business, or through the products and services they are delivering.
The main aims of the programme are:
- To invest in scalable models for:
- Tackling the barriers limiting people’s digital capabilities: lack of access, skills, confidence and motivation;
- Developing the digital skills of young people and adults; particularly those who are most marginalised.
- To support the growth of the creative industries by increasing and diversifying the talent pool available to organisations outside of London.
Investments range from £50,000 to £200,000. The investments will be made in the form of interest-free loans or equity, depending on specific needs, the business and its proposition. The maximum investment available is 50% of the total project costs, therefore applicants must contribute 50% of match funding to the project.
The fund is open to SMEs (start up, early stage or established) in the English regions, or those with significant operations and/or beneficiaries in the English regions (outside of London).
Applicants will need to demonstrate that their business has a defined and central commitment to social impact, growth potential, scalability, an innovative approach, experienced management teams and, where appropriate, dedicated in-house tech skills.
Applications are now open until the end of July 2017.