Increasing its turnover by a staggering 71% in less than a year is allowing The Creative Marketing Agency to expand staff numbers and increase its premises to include offices in Torbay – alongside its existing presence at Plymouth Science Park.
The company’s Founder and Director, Michelle Roberts, puts her remarkable success in increasing her turnover rates down to the incredible work of Steve Gaskell. He is the South’s West’s ActionCOACH – a business dedicated to delivering ‘proven results to help businesses succeed.
“Steve has been instrumental in boosting our success levels,” says Michelle. “He has really helped in identifying where we were and where we wanted to go before putting those all-important stepping stones in place to guide us to where our real potential could be realised.”
The Company’s success can also be attributed to being located at Plymouth Science Park. The prestigious address has given the business credibility, while the complimentary business support has been fundamental in driving the business forward.
Michelle started the business in her attic and her rapid expansion means she’s advising more than a dozen businesses. Her goal is to ensure their message is heard by their key audiences through a structured marketing plan, which includes content marketing, website development and social media.
Michelle says the company’s workshops are becoming ever more popular as the team focus on the importance of social media – especially for beginners.
“We are keen to help businesses optimise their profiles and to help them understand how to engage with their audience,” says Michelle. “We help firms to really connect with their followers via a number of social media platforms. Crucially in doing so we can help businesses monetise their followers through the creation of ‘lead magnets’ which helps to boost revenue.”
The Creative Marketing Agency focuses on working with small and medium sized enterprises – with staff numbers up to circa 35 people.
“It’s about providing the personal touch and about getting involved in the business itself. The businesses and teams we work with tend to see us as an extension to their in house team, their external and dedicated marketing department.”
Michelle is trained by, and a member of, the Chartered Institute of Marketing and has been working in marketing and design for more than 18 years.
“Our passion is helping businesses get on top of their marketing so it becomes a manageable, structured, measurable part of their business. For a lot of businesses, marketing is a task that gets put on a back burner to do “when we have time”. We take that pain away from directors and managers so that they can concentrate on the elements of the business they are best at.”