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You Can Export! Localise your website for international audiences

9th October 2018 - 9:00 am - 1:00 pm

Localise your website for international audiences

Digital technologies enable businesses to connect with their audiences like never before.

It is now as easy to reach out to potential customers in Lagos as it is in London. The key to a successful international marketing strategy is Localisation. Aimed at business owners or managers looking to take their businesses to new markets, this fun and interactive workshop will help you to develop your own international pathway and successfully reach new customers overseas.

What you’ll gain from the day

You will learn how, when it comes to targeting new territories, the internet is not created equally. Our workshop will give you a proven model to apply to your marketing, both digitally and offline. You will also learn how the major search engines and reward or penalise websites and how to ensure that your sites are fit for purpose in today’s global marketplace. You will also understand how, when it comes to global markets, Google isn’t the only player in town.

Agenda

  • Myth busting
  • International audiences
  • The three P’s for successful internationalisation
  • Where we still get it wrong with websites (how to get it right)
  • SEO for global audiences
  • Developing the right strategy for your business
  • The rising domination of voice search and how to harness it

Who is this event for?

If you are an established owner or marketing manager of a business in the South West of England and are looking to explore new markets overseas, or improving the way you communicate with your overseas audiences then this workshop is for you. This event is best suited to those with an annual turnover exceeding £1.25 million.

Due to this event being free of charge with limited numbers, we reserve the right to cancel your booking if you do not meet the eligibility requirements. Regrettably, we are unable to accept intermediaries or service providers.

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Organiser

Department for International Trade

Venue

Plymouth Science Park
1 Davy Road
Plymouth, Devon PL6 8BX United Kingdom
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Website:
www.plymouthsciencepark.com